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From the Desk of Tony Laidig
RE: Your Book Cover…
Unless you’ve been living under a rock somewhere for the past few decades, you understand the importance of having a great-looking cover on your information product. Whether you are creating print books, e-books, DVDs, CDs or even digital product downloads, professional-looking graphics will make or break your sales success! There is no escaping it!
Unfortunately, when it comes to actually finding a graphic designer to create your cover design, you quickly discover one of two scenarios:
Of course, there IS a third option…design your covers yourself…but it’s likely that you’re clueless where to begin. And then there’s the cost of the software you’ll need to “do it right.” Well…good luck with that, but it’s likely that, whatever you come up with, it’s going to suck…just being real!
The problem really is a bit of a cost paradox:
It seems that regardless of the path you take to obtain a professional-looking design for your product cover (hiring a designer or designing it yourself), it’s going to cost you a small fortune. And even then, getting the results you want and deserve is like play Design Roulette…who knows WHAT you’ll end up with?
The truth is, you get what you pay for. You know it’s true!
Personally, I believe the WORST CASE SCENARIO…one I’ve seen played out over and over…is when authors and product creators (people just like YOU) settle for “good enough.” Mediocre cover designs have cost authors and entrepreneurs MILLIONS (literally)!
No don’t get me wrong…I believe that a good graphic designer or book designer is worth EVERY penny they charge! I was one of those designers for 19 years, with nearly 600 book covers to my credit. Just the other day I sat down and calculated how many design hours I have in creating book covers and other designs. I was stunned to discover that I have spent over 30,000 hours designing book and product covers…holy cow! That skill DOES have serious value!
Over the past few years, I’ve had conversations with many authors and information product creators, and I can’t tell you how many times I’ve been asked to reveal how I do it…how I create the professional-looking covers I create. They were asking me to reveal the design secrets I use and have developed over years of working as a book designer.
To be honest, I’ve been resistant to pull back the curtain on these design methods for a few reasons. First, releasing that knowledge into the product creation community could have a serious impact on people’s perception of pricing for design. I’ve seen it before. People think that if something doesn’t take long to create, it shouldn’t cost as much…it doesn’t matter how amazing it looks. Quite honestly, I hate that “hours for dollars” mindset because it minimizes the skill of the artist. Second, learning the design secrets I use has taken me YEARS to perfect, and to hand them over…well, how do you put a price on that. Heck, I charged $750 to $1,500 for ever cover I created.
After a lot of thought and soul-searching, I realized that my desire to see my customers and friends be able to create truly amazing looking designs for the book covers and info products was greater than the objections I held toward revealing my secrets. Then, with Adobe announcing that they were releasing their products on a subscription basis, I knew that it was time to do something special. Finally, the necessary software tools were available to everyone. And so, I have decided to share what I know about cover design in a brand-new video series titled:
In “Photoshop Design Secrets,” I take four different cover design styles and dissect them, step-by-step in an easy-to-follow, “start from zero” format. With each of the four cover designs, I start with a blank slate in Photoshop, and then methodically build each cover from the ground up, all the while explaining WHAT I’m doing, and more importantly WHY I’m doing what I share on the screen. It truly is as if I were sitting there with you explaining HOW I created some of most popular designs. But here is the REALLY cool part…I have also included project folders for each design that contain all the graphic and photographic elements I use in the creation of the cover design so that you can follow along and do exactly what I do to achieve the exact same result! Plus, to make the design process even more complete for you, I EVEN include the actual Photoshop PSD file I created in each of the videos so that you can see first-hand what I did. I just can’t break the process down anymore completely than this!
In the video below, I share why I’m qualified to teach cover design and what you can expect to learn…
So, perhaps you are wondering exactly what cover designs you will be learning to create…below are the four covers I walk you through, step-by-step:
With each cover design, you will discover new design techniques to use within Photoshop that you can then mix-and-match to use for creating your own, professional-looking covers. I chose the designs above because they each represent a different approach to the design process. And here’s the fun part, each of the designs take me less than 90 minutes to create, and that’s with explaining EVERY step of the way. So, not only do you learn HOW I dod what I do, but you also learn how to do it quickly and effectively!
As you would imagine, I really wrestled with how to price this. I didn’t want to cheapen the 19 years of experience I gained from creating hundreds of covers, but at the same time, I also realized that many of the people who would benefit from this the most aren’t going to be able to afford paying $4,000 to learn this stuff (look up what it would cost you to go to school for this sometime). Pricing this complete package at just $997 made much more sense to me because, for the cost of just one cover, I’m handing you a skill that, not only can you use yourself, but can use to literally start your own design business. That said, $997 is a small price to pay to acquire the skills for a brand-new service business that could make you thousands of dollars!
Knowing that $997 is still going to be out of reach for many of you, I settled on a price of $197. Yes, I know, it’s insanely inexpensive for the skills you’re going to learn from an industry veteran, but at that price, the package is within the reach of most people…especially considering that ONE book cover will cost you 3 times that or more!
If you invest in “Photoshop Design Secrets” within the NEXT 72 HOURS, you will receive ALL 4 Cover Design Videos AND the Bonus 6 Webinar Photoshop Series for Just
$197 $97! Because of the nature of this offer and the value being shared, I cannot extend this price beyond 72 hours! So Act Now! Master designing your own book and product covers today with “Photoshop Design Secrets!”
NOTE: These are pre-recorded videos, not live webinars, meaning you gain access to everything right away!
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